“The Health Support Packs helped us deliver practical tools to patients while reinforcing our commitment to preventative care. The products were well chosen, professional, and genuinely useful. We have since reordered additional packs and expanded their use across more programs.”
— People & Culture Manager
A private healthcare clinic network approached Brandeditems to support their patient engagement initiative. The clinic operated multiple general practice and allied health locations across the Melbourne metro, providing general practice, physiotherapy, and preventative health services.
The clinic wanted to boost patient engagement and retention, particularly among those in its chronic disease management and preventive care programs. They required patient packs and branded merchandise that were practical, healthcare-compliant, and aligned with their clinic’s values.
Clinic managers had a general idea that they wanted health-related items, but they were unsure which products would be best.
Brandeditems recommended a Health Support Pack designed specifically for patients enrolled in ongoing care programs. These packs would have health-aligned products that patients would keep and use regularly.
We wanted to reinforce the clinic’s brand in a meaningful way, rather than create a disposable giveaway. Ultimately, we chose the following products for the pack:
All items in the pack were professionally branded with the clinic’s colours and logo, and we avoided clutter or overly promotional messaging. Presentation was also an important element of the project. Each pack was assembled into a pouch, ensuring it felt like a thoughtful patient resource rather than a promotional giveaway.
We also considered alternative branded merchandise for the medical centre, such as:
However, the multi-item pack was selected as the best fit because it combined education, practicality, and brand reinforcement in one simple giveaway.
The clinic reported that patients frequently brought their branded health journals and medication organisers back to appointments. This reinforced our initial objective, as the patients used it regularly to support their ongoing care.
The clinic also benefited from the following results:
Due to the initiative's success, the clinic had a repeat order placed within 6 months. They later expanded these packs to new patient welcome gifts and promotional products for their seasonal health awareness campaigns.
The team at Brandeditems is glad to have been a part of this successful initiative. If you’re looking for promotional products to improve your patient or staff engagement, contact our team today.