Reasons why Custom Promotional Products are best to use

Reasons why Custom Promotional Products are best to use

Looking for the best way to stand out? BRANDING

Branding is the secret weapon of most companies.

Want to know why?

Branding helps people identify and recognize your products & organisation
It’s what makes your company stand out from the competition
Brand growth supports business growth
Brand growth creates trust amongst your target market, fosters loyalty and supports return business & customers.
Your brand, your logo & your vision needs to be seen by the market – what better way than promotional branding.

step 1: Repeated Exposure to your Brand – subconscious Encounters

Products with visible brand names are everywhere; many times, we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research. Authors Rosellina Ferraro (University of Maryland), James R. Bettman, and Tanya L. Chartrand (both Duke University) conducted a series of experiments using a branded product and found that study participants who viewed pictures of ordinary people near those branded products were more likely to choose that brand over other brands—even if they were unaware they had seen the logo.

Step 2: Long-Lasting

In contrast to the single-use products, the customized branded products are durable to a very large extent for example, you use bottled water, drink and toss the plastic bottle away. But with branded water bottles, the fact that they can be reused puts your brand at an advantage. The same bottle can be refilled and taken anywhere as required. It would stay with your clients for longer periods of time thereby reaching out to other potential client’s subconscious minds enticing them to choose your brand in the future.

Step 3: Accessible and Affordable

Many companies are moving towards branding - simple, common and useful products that their clients would be happy to use on a daily basis. These products are often affordable and in demand.

If your product is accessible and easy to use or carry, the more exposure your brand will receive therefore providing greater visibility than other traditional business marketing tools.

Conclusion

Custom Branding increases the value aesthetic of a company and also draws in new clients. Branding and marketing are important for large brands to keep their name and small brands to make their name in the industry. Advertising through other channels can be very costly but marketing through branding giveaway products is a cost